Leader Printing's e-mail newsletter, Printer@Work, is delivered directly to your inbox on the first and third Tuesday of every month. Each issue is filled with tips, ideas, and a few laughs too. We think you'll love it!

Don't miss another issue...subscribe now! Enter your information below to subscribe to Printer@Work, or update your existing subscription.

Subscription information:

First Name
Last Name
Company
E-mail Address
Send graphic-formatted e-mail, as shown below
Send plain-text e-mail
Your e-mail address is safe and secure with us. We will treat it with respect and won’t release your e-mail address to any other parties.

Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to leaderprinting.com.

LEADER PRINTING PRESENTS
JUL
20
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Message
A Message from Jon M. Hunter
The Way I See It
 

Many people work most of their lives to earn money and buy stuff. We even create attachments to inanimate objects, thinking they will bring us happiness. But eventually, all of the “stuff” that we work so hard to buy and accumulate won’t mean a thing.

One day, people will be cleaning out our “stuff,” going through our “stuff,” and figuring out what to do with all of this “stuff” we’ve accumulated in our life. The only things of real value that remain are the memories and joy we bring to others.

Here’s the way I see it: May we all learn to spend less time accumulating stuff and spend more time experiencing life and making lasting memories with others. After all, that is the “stuff” that matters.

MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Idea
Idea of the Week
Creating a Category of One
YOU: THE ONE AND ONLY

Building the perfect brand centers on finding those precious elements that truly separate your business from the competition. You need to be able to not only communicate what it is that you do and the service or product that you provide, but why your customers should choose you over every other option available to them. The word "Only" is hugely important in the world of marketing for that very reason - it helps you accomplish both of those goals at the same time.

The Power of "Only"

Fill in the blanks in the following sentence:

"Only [your brand] delivers [relevant benefit that nobody else provides in quite the same way you do] to [your target audience]."

Once that sentence is complete, you'll notice two very important things. First, that you've arrived at the perfect framework through which to build your brand for the best results. Everything that you do in marketing should center around this one simple and focused idea, that nobody does what you do in quite the same way that you do it.

Secondly, you now have a beautifully simple way to communicate what it is that only your brand brings to the table for the customers that you're trying to reach. You've just built a brand and successfully created an important category where you stand alone from everyone else all at the same time.

The Success of "Only" and Creating a Category of One

To get an idea of this in motion, consider the example of Volvo. To fill in the previous sentence with information related to that brand, you might say that,

That simple, brand promise is one of the many reasons why Volvo is one of the most successful businesses in its industry today. Not only is it both understandable and believable, but it's also unique and does an excellent job of differentiating Volvo from the rest of the pack. It's immediately compelling in that it focuses on the natural concerns of parents, and is admirable because it's making a promise regarding the safety of children.

In one simple sentence, Volvo has told you everything you need to know about who they are, what they do, why they do it, and why you want them to be a part of your life. Now you need to do it, as well.

By creating a category of one for your business, you not only have the framework through which to craft your brand, you also have the perfect form for that message to ultimately take as it reaches the masses. Remember, you know that only your brand delivers one or more particular benefits to your target audience - it's a large part of why you got into the business in the first place. Now, it's time for your customer to know this, too. That is where the word "Only" will come in handy again and again.

See more great ideas like this!
Click here to visit the Leader Printing - Ideas Collection.
Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
MARKETING
Marketing Tip
Popularity Sells

WAYS TO PROMOTE YOUR POPULARITY

When it comes to business marketing, popularity sells! Customers are more likely to make decisions based on what everyone else is doing, so it’s your job to tell them. Here are a few ways to promote your popularity:

  • Use social proof to boost your sales. Encourage customers to provide feedback, interact with social media conversations, and review your products and services online, so your audience can learn more about you from a customer perspective.

  • Share customer testimonials and success stories showing how you’ve helped others with similar needs. Testimonials can be featured on marketing materials, business cards, and your website to build confidence when making a purchasing decision.

  • Consider creating a “Top 10 Products from 2020” or “Most Popular Products” list to not only increase awareness about your product line but also encourage customers to learn more about popular products and why other customers love them.

  • Let customers know when popular products that recently sold out will be back in stock.

  • Consider providing a list of high-profile customers on your website. If you’re worried about customer privacy, consider using a map showing customer locations.

  • Promote your sales and services similar to how best-selling books or music artists announce high sales, such as “more than XX sold.”

Give us a call today if you’d like help developing other creative ways to market your business.

Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
PRODUCT
Uncommon Product
Mini Brochures
GET YOUR MESSAGE INTO THE HANDS OF YOUR AUDIENCE

Mini brochures, also known as pocket brochures, are a high-impact, low-cost marketing tool that provides a great way to get your message into the hands of your audience.

While mini brochures feature a small and compact size, expandable panels offer spacious marketing real estate to entice your audience to visit your website, landing page, or social media to learn more about your products and services.

Mini brochures have all the same benefits as standard brochures, except they are created as a smaller, more flexible option that fits in pockets or wallets. After all, anything a brochure can do, minis can do smaller.

If you’d like to see samples of mini brochures or need a custom quote, our experienced team is here to help. Give us a call or stop by today.

Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
TECH
Tech Tip
Netflix Keyboard Shortcuts
KEYBOARD SHORTCUTS TO MAKE YOUR VIEWING EXPERIENCE MORE ENJOYABLE

If you frequently watch Netflix from your computer, here are some handy keyboard shortcuts to make your viewing experience more enjoyable:

  • Play/Pause = Enter or Space bar

  • Full-Screen = F

  • Exit Full-Screen = ESC

  • Rewind or Fast Forward = Left or right arrow

  • Volume Up or Down = Up or down arrow

  • Mute = M

  • Skip Intro = S

  • Toggle by Frame (SlowMo) = Space + Ctrl

If you’re looking for printing tips and tricks to save you time, check out our website today! Or feel free to reach out with a specific question. We look forward to hearing from you!

Send this article to a friend
MESSAGE >
IDEA >
MARKETING TIP >
PRODUCT >
TECH TIP >
FUN >
Fun
Fun@Work

Spotlight Recipe

Which is better? Pecan Caramel Cookies or Harry Styles? Why not both?!

Did You Know?

Did you know you can tell if an egg is old based on whether it floats in water? If an egg floats when...

Printing Quiz

When printers talk about creating a mask for your project, what they really mean is...

Printer@Work Newsletter is available via e-mail on a free subscription basis.
You can subscribe or unsubscribe at any time. For more information about Leader Printing, visit leaderprinting.com.
Copyright © 2021
Leader Printing, 218 S Egan Ave, PO Box 348, Madison, SD 57042 (605) 256-4444