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LEADER PRINTING PRESENTS
AUG
15
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Jon M. Hunter
The Way I See It
 

What’s Your Password?

Have you ever thought that something as simple as a password could change your life? Surely you’ve experienced that cringe-worthy moment when you receive the dreaded “your password has expired” message. Chances are, creating a new password has never really been a big deal, until recently. Now, you’re required to use one uppercase character, one lowercase character, one symbol, one number, no less than eight characters, and you can’t use the same password you’ve used before!

My password expired the other day, and just as I started ranting about how I dislike creating new passwords, my coworker said, “try using a password that will change your life.” After thinking about it, I typed a password: gratitude#1. My password reminded me to be thankful several times a day when logging into my computer for the next 30 days.

Here’s the way I see it: Positive thinking can turn any moment of despair into an opportunity for inspiration.

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Idea
Idea of the Week
Preflighting: The Perfect Launch
COME FLY WITH ME

NASA has always understood the importance of a preflight checklist to ensure all systems are functional prior to launching its multi-billion dollar space missions. One small glitch can cost them more than they bargained for. The concept is similar with your printing projects. While your document may look snazzy on screen, you may not be able to see small issues with your fonts, colors, and images that can at worst, ruin your print project, or at least, make our production crew pull their hair out. For example, if a graphic has enough resolution to look great on screen, but not enough resolution to look as great in print, you might end up with something that looks more like the first image in the comparison below.

Double summer graphic showing missing graphic

The best way to save our production crew's hair and to come off looking like a pro is to preflight your documents and files before you hand them over. This will ensure there are no output issues. Luckily, Adobe InDesign has a built-in feature that allows you to preflight while you work by importing any required production rules (a.k.a. Profiles) and doing a few simple, quality checks.

To access the Preflight panel in InDesign, select Choose Window > Output > Preflight and make sure that "On" is selected and that your designated Profile is chosen. Equipped with super-hero powers, our team can help you come up with the perfect Preflight Profile for your work. This will allow you to check for output errors while you're working. If you've already started working on your document, you may see a red light indicating one or more errors are present. At this point, you have 30 seconds to find them before your document self-destructs...kidding.

Preflighting screenshot with red boxes

What the error message indicates is that InDesign has just checked your document against the Preflight Profile and has noted some issues that need to be addressed so that your print project looks as fabulous on paper as it does on your screen. Some issues that the Preflight Basic Profile will check for include:

  • Missing fonts
  • Overset text
  • Missing graphics files
  • Low-resolution graphics

screenshot of adjusting the summer graphic

However, as we said before, you can import custom Profiles that will scan your document for customized issues that need to be addressed, like only using CMYK colors. Basically, anything that is specified in the Preflight Profile will be cross-checked against your document, allowing you to address output issues on the spot.

We'd be happy to help you build the perfect Preflight Profiles that match our production workflow. Handing over a perfect and pristine file will not only keep your costs down and ensure a successful project; it will also make you a star in the eyes of our team.

See more great ideas like this!
Click here to visit the Leader Printing - Ideas Collection.
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MARKETING
Marketing Tip
It’s Time to Get Social
A CREATIVE WAY TO INCREASE SOCIAL INTERACTIONS

Is your business looking for a creative way to increase customer social interactions? Consider sending a direct mail piece with an oversized logo sticker, die-cut card, or other type of promotional piece that your customers can take photos with and then post them online. For every tagged image with your hashtag, your customer/prospect will be automatically entered into a drawing to win a gift card or free product.

Since you are mailing your audience something to physically take photos with, be sure to include a brief info card or flyer in your mailing with simple directions that encourage a call to action.

If you’d like help creating a direct mail piece that will get your audience talking, give us a call today! Our creative team would love to help.

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Uncommon Product
Legal Printing
PUT YOUR LEGAL PRINT PROJECTS IN HANDS YOU CAN TRUST - OURS

We take quality seriously, especially when it comes to the legal industry. We know that your printing projects require confidentiality, discretion, meticulous detail, and tight deadlines. Our experienced print team can handle even the toughest legal project requests with a smile, including last minute changes and rush jobs.

We provide a wide variety of legal services, including:

  • color and/or black and white printing and copying

  • brochures and flyers

  • booklets

  • posters

  • custom tabs

  • oversized mounted courtroom graphics and exhibit displays

  • secure online document ordering

  • Bates numbering

  • scanning to disc/email

  • binders with tabs

  • bindery services

...and so much more!

Whether you are working on a court case, deposition, or daily activity, put your legal print projects in hands you can trust – ours. And remember, other printers may be nearby, but no one comes close.

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TECH
Tech Tip
Create Groups In Snapchat
QUICKLY SHARE SNAPCHAT MESSAGES WITH A SPECIFIC GROUP OF PEOPLE

If you’re looking for an easy way to quickly share Snapchat messages with a specific group of people, rather than sending to individuals one-by-one or posting it to your story for everyone to see, you can create groups.

To create a group, open Snapchat, take a photo and click the send button at the bottom right. Look for the “Groups” section on the Send To page. Click the “Create Group” button and select up to 16 friends to include in the group. Once the group is created, you can name the group and easily share posts with them. Because the group has a limit of 16 people, if you’d like to add a seventeenth person to the group, you must remove someone from the group first.

Group messages will last 24 hours, the same as messages sent to individual viewers. You will know who has seen the story and who hasn’t, and the group of members will be easily accessible for future snaps. If you’d like creative ways to save time and keep in touch with your audience through print, give us a call today!

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Fun
Fun@Work
Take 5 Minutes for Fun@Work featuring

A whimsical, slice-of-life view into life's fool-hardy moments.

And Here's More Fun@Work!

An adroit mixture of everyday settings and extraordinary events.

A selection of articles from the popular consumer guide.

Practical advice for dealing with issues facing families in today's complex world.

A wry look at the absurdities of everyday life.

An irreverent look inside the world of business and finance.

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Leader Printing 218 S Egan Ave, PO Box 348, Madison, SD 57042 (605) 256-4444